R&D GROUP
DIGITAL MARKETING STRATEGY, CONTENT, SEO & WEB MANAGEMENT
EXECUTIVE SUMMARY
Digital Marketing Strategist responsible for building and executing R&D Group’s digital marketing strategy across content, social media, SEO, and website management. Over three years, I helped establish a consistent digital presence, improved brand credibility, and grew LinkedIn followers organically from 1,780 to current 7,000+, aligning marketing efforts with B2B and offshore business goals.
PROJECT HIGHLIGHTS
Company: R&D Group
Industry: BPO, Entrepreneurship Dev't, Consulting
Time Period: February 2023 – Current
Role: Digital Marketing Specialist / Strategist / Web & SEO Administrator
Team Size: Cross Functional Team
THE CHALLENGE
When I joined R&D Group, the company lacked a structured digital marketing approach.
Key challenges included:
No clear digital marketing strategy
Inconsistent social media presence with low engagement
Content lacking creativity and visual consistency
Website not actively managed or optimized for SEO
The business wanted to improve visibility, credibility, and build an active online community.
STRATEGY AND APPROACH
After analyzing past social media performance and audience behavior, I:
Prioritized LinkedIn as the main channel due to the company’s B2B focus
Implemented a content-first strategy to build long-term trust and visibility
Focused on consistency over volume in content publishing
Actively worked on SEO and website optimization to support offshore client discovery
EXECUTION
Content and Social Media
Created a structured content calendar
Published consistent company updates and industry-focused content
Tracked engagement and audience growth using analytics
Design & Creative
Designed social media graphics using Canva and Adobe tools
Created banners, brochures, and marketing materials for campaigns and events
SEO & Website
Optimized website content and structure for search visibility
Improved page speed and generated sitemaps
Set up Google Analytics and performance tracking
Managed SEO continuity during website redesigns and domain changes
RESULTS AND IMPACT
LinkedIn follower growth: 1,780 → 7,000+ (organic)
Improved reach, engagement, and posting consistency
Stronger brand credibility and professional online presence
Improved website SEO visibility and performance
Better decision-making through regular analytics and reporting
TOOLS USED
